Lesson 7 - Media Institutions

Learning Objectives:

K: The kind of media industries that exist.
U: They type of media these industries produce and how they are promoted and regulated.
BAT: Produce relevant work that evidences your understanding of media industries.
CO: Use media terminology correctly and effectively throughout lesson.
Learning Principle: 5 - Wider Reading, 4 - apply knowledge to unfamiliar scenarios.

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KEY INFO (READ, UNDERSTAND, copy and paste this on A NEW BLOG POST).

WHAT IS THE MEDIA INDUSTRY?

Learning Principle 5:
Click on this link to learn about the 30 most successful media companies in the world 2017.  How many of these do you know?

The media industry can be defined as a varied collection of organisations that share the production, publication and distribution of media texts/products. Examples of media organisations include:

• BBC
• Disney
• News Corp
• Nintendo
• Marvel
• The Guardian

Media texts can be used to inform, entertain, or promote ideas or products.

Audiences can consume media texts in many different formats (types: Video, audio and interactive) on a range of platforms (TV, Radio, Cinema, the internet).

‘Traditional media’ or ‘old media’ are the names given to the industries that existed before the internet, like radio, print and television.

There are also emerging formats and platforms for media texts that have developed since the rise of the internet. They are called ‘new media’ and include:

• Websites
• Blogs
• Vlogs
• Online games
• Podcasts
• Apps

New media is on-demand content accessed via the internet through digital devices, such as personal computers and smartphones.

New media texts can involve interactive elements such as audience engagement and feedback.

Technological advancement has allowed previously separate media industries to develop media convergence.

Media convergence lets audiences use one platform to consume various types of media texts.

For example, on a smartphone, tablet, or laptop you can listen to the radio or download music, surf the internet, watch videos, read newspapers and magazines, and participate in social media.

Popular social media sites like Twitter and Facebook are drivers of media convergence as they allow audiences to post links to a variety of media texts that they want to share.

DO THE QUIZ BELOW... THIS WOULD EVIDENCE THAT YOU HAVE READ AND ASSIMILATED THE INFORMATION ABOVE ABOUT MEDIA INSTITUTIONS.

WHAT QUESTION(S) DID YOU FIND CHALLENGING?
WHAT QUESTIONS(S) DID YOU FIND EASY?
WRITE YOUR FINAL SCORE IN YOUR BLOG

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TASK 1:

Using Padlet, create a new canvas that evidences you understand the types of media industries that exist.  Your padlet could look like this:

Answer these questions after you've embedded your padlet to your blog post.

• What is the difference between Old Media and New Media?
• What is your understanding of media convergence?
• Why do you think there are so many types of media industries?
• What's the benefit of having so many types of media products available to audiences?
• What do you think are potential issues with having so many types of media products available to audiences?

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KEY INFO 2 (READ, UNDERSTAND, copy and paste this on the same blog post).



TYPES OF MEDIA COMPANIES

• COMMERCIAL INSTITUTIONS: 

They make money from advertising - most media companies or "selling" their products to audiences.

• PUBLIC SERVICES: 

They get their money from the TV Licence - The BBC.

The media industry means business

Organisations within the media industries produce content with the aim of making money from our consumption. Exceptions to this would be public service broadcasters (PSB) like the BBC.

  
TV LICENCE SPLIT - PER YEAR PER HOME IN THE UK - HOW MANY HOMES DO YOU THINK THERE ARE IN THE UK?


Learning Principle 5 - Wider reading: 

click on this link to learn about the prices of advertising in the Sun Newspaper

click on this link to learn about the prices of advertising in fashion magazines.

Click on this link to learn about the prices of advertising in TV in the UK.

Click on this link to learn about the prices of advertising on the X Factor.

HOW MUCH?????

Do the quiz below... Can you guess how much these media products cost to make?

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TASK 2 - VISIT THE WEBSITE "WWW.IMDB.COM" AND ANSWER THE FOLLOWING QUESTIONS:

1. What is the purpose of this website?
2. What is the most expensive movie this year so far? (highest budget)
3. What is the most successful movie this year so far? (Box Office)
4. What do you think makes a movie successful?
5. Why do you think movies cost so much to make?

LP4: Apply knowledge to unfamiliar scenarios.
Click on this link to have a little game of "recognising the corporal logo".  By playing this you will be able to see the power logos / branding have on audiences. 

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TASK 3:

Using another form of technology (app), produce evidence that you have understood the fact that media industries make money.  You could use another padlet.  Look at the example below to give you an idea of how to set this out and the type of information you need to include.



After you have created and embedded your padlet to your blog post, please answer the following questions:

• Why is it important for companies to have recognisable logos?
• Why do you think some companies provide their services to audiences for free - youtube, spotify?

Please write the definitions of: 

1. Cross-media company
2. Public Service Broadcaster
3. Brand Identity
4. Commercial media company

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PLENARY

Look, copy and paste the Popplet below onto your own blog post and write your own interpretation of it.

Lesson 6 - Media theories V Representation

Learning Objectives:

K: The Media theories that can be applied to representations in the media.
U: How these media theories help shape our understandings and perceptions of representations in the media.
BAT: Identify and link media theories to media products.
CO: use media terminology throughout verbal and written communication.

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CREATE A NEW BLOG POST AND TITLE IT: Media Theories Vs Representation

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COPY AND PASTE THE LEARNING OBJECTIVES ON THE NEW BLOG POST.

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USE THE QUIZLET BELOW TO LEARN ABOUT RELEVANT MEDIA THEORIES.




There are 10 Media theories in this QUIZLET... the idea is that you play a few 'revision games' to get familiar with them... this is a great revision tool (and fun too!)




TASK: CHOOSE FOUR (4) MEDIA THEORIES AND WRITE YOUR OWN INTERPRETATION OF THEM IN YOUR BLOG... CHOOSE FOUR OF THE ONES YOU THINK YOU ARE ABLE TO REMEMBER EASILY.

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TASK

WATCH THIS DIET COKE ADVERT

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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COPY AND PASTE THE MOVIE POSTER FOR TOMB RAIDER IN YOUR BLOG:

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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COPY AND PASTE THE NEWSPAPER FRONT COVER  IN YOUR BLOG POST AND ANSWER THE QUESTIONS BELOW:

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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COPY AND PASTE THE SCREEN SHOT FROM TRANSFORMERS ONTO YOUR BLOG AND ANSWER THE FOLLOWING QUESTIONS:

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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COPY AND PASTE THE POSTER FOR RUSH HOUR 2 ONTO YOUR BLOG AND ANSWER THE FOLLOWING QUESTIONS:

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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TASK - FIND YOUR OWN EXAMPLES OF THE CHOSEN 4 MEDIA THEORIES AND CREATE A PRESENTATION DEMONSTRATING YOUR KNOWLEDGE OF THEM.

Lesson 5 - Audiences V Uses and Gratification theory

Lesson Objectives:

K: Why do audiences consume media?
U: How the Uses and Gratification theory links to audiences' needs and wants.
BAT: Write your own interpretation of the uses and gratifications theory linking it to a range of media products.
CO: Use media terminology in your written analysis and interpretations.

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Create a new post in your blog and title it:  Media Theory - Uses and Gratification - Blumler and Katz

KEY INFO 1 - READ, COPY and PASTE this information below in your new blog post.

The Uses and Gratification model is a theory that states that audiences consume media products because they have to satisfy needs:

Goals of Media
Audiences listen/watch/read/use media because they want/need...

• To be informed or educated.
• To be entertained.
• To develop social interaction with others (interact with other fans).
• To feel connected with the situations and characters emotionally.
• To escape from real life situations.

EXAMPLES OF USES AND GRATIFICATION THEORY

In situations like watching movies and listening to the music of your own choice, this theory is applicable. People choose from their own choices and moods. The needs of the particular person are met through the media used.

Some people might watch news for information, some for entertainment, and some for self-reassurance. Some watch according to their moods. There are various needs which gets fulfilled by the media.

Similarly, internet and mobile phones have become a source of media that tries to fulfil not only the mass communication needs, but also interpersonal needs like interaction and emotional involvement. People can use internet, text, call, talk with photos or with videos. It is portable and accessible. It has come to be useful for many and serve many purposes.

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TASK 1 - WHY DO YOU WATCH/READ/LISTEN/USE MEDIA PRODUCTS?

This theory also states that audiences consume media products that are connected to their identity... even states that audiences consume media because they aspire to be someone else!

Which social media apps do you use? Why?

Are you 'the same person' in all of your social media?

Are you 'the same person' in social media that you are in real life?

Write your own definition of the Uses and Gratification theory in your blog post.  You may use the internet to find out what each of the uses and gratifications mean.

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TASK 2 - LINK THE USES AND GRATIFICATIONS THEORY TO A RANGE OF MEDIA PRODUCTS.

Look at the following logos of media products and link the uses and gratifications to them... explain your choices and decisions.

      

   

   

       

     

   

CREATE A PRESENTATION IN WHICH YOU LINK USES AND GRATIFICATIONS TO ALL OF THESE... EXPLAIN WHY YOU'VE LINKED YOUR CHOSEN U&G TO EACH PRODUCT.

YOU NEED TO BE ABLE TO LINK AT LEAST 2 USES AND GRATIFICATIONS TO EACH PRODUCT.

NOTE: If you're not familiar with these texts/media products then you will need to research them so you could undertake the task successfully.

I MADE THE EXAMPLE BELOW USING POPPLET, BUT YOU CAN USE PADLET OR ANOTHER PRESENTATION SOFTWARE... OR YOU COULD SIMPLY WRITE IT IN YOUR BLOG.

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AT THE END OF THE LESSON:

- Why do you think it's important for media producers to study the Uses and Gratification's Theory?