THEORETICAL FRAMEWORK FOR ANALYSIS
You need to become very familiar with these concepts as you will be expected to use them when you analyse any given media product.
Media Language
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Representation
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Institutions
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Audience
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Contexts
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Denotation/Connotation.
Camera shot and angles.
Lighting: low key/high key.
Editing: fast pace/slow pace, fast motion/slow motion, transitions (fade, cut).
Sound: diegetic/non-diegetic, music, dialogue.
Mise-en-scene: props, make-up and hair, costumes.
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Stereotypes.
How the media portray events, issues, individuals and social groups.
Age,
Gender,
Race, Nationality.
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How media industries’ process of production, distribution and circulation affect media
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How media forms target, reach and address audiences, how audiences interpret and respond to them, and how members of audiences become producers themselves.
Theories:
Uses and Gratifications.
We Media: Consumer and Prosumer.
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Social: how media products reflect society and target audience.
Cultural: How media products reflect the arts and culture of the time.
Historical: How media products reflect events and social changes.
Political: How media products reflect political viewpoints, messages, values and beliefs.
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Do you find any of these challenging? Which one(s)?
In order to master these concepts you need to be able to understandand recall them effectively as part of your analysis.
