Click here to access a copy of the statement of intent
The statement of intent is a document that you need to write detailing some aspects of your production, like how you intent to use media language to target your audience and the type of representations you will use to appeal to your target audience.
The two questions you need to answer are:
Outline your plans for your production including:
How you intend to use Media Language to target your intended audience
How you intend to use Media Representations that are appropriate to your intended audience
Media Language for Print:
- Colour - denotation/connotation.
- Typography - size, type of font (serif/sans serif) and colour of font.
- Image - type of shot (CU, MS, LS, etc) and camera angle.
- Layout - what goes where on the page and the meaning it creates.
Media Language for video:
- Camera work - type of shot, camera movement, camera angle.
- Sound - diegetic and non-diegetic, voice over sound effects.
- Mise-en-scene - props, setting, lighting, body language (performance), costume, hair and make up.
- Editing - fast pace editing, slow motion, fast motion.
Above all, you need to consider how these elements create meaning to the audience and how these create the desired representations that your audience will understand.
You need to write these 300 words approximately in a brand new post.
Click HERE for statement of intent samples from last year.
Can you see how the two questions were answered?
What kind of extra information did they give?
