Research Task TV

Learning Objectives

• K: The history of TV.
• U: How a range of events helped shaped the way TV programmes create representations.
• BAT: Create a timeline showing key events in the history of TV and answer an exam type question.
• CO: Use media terms throughout the lesson.

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Create a timeline of the history of TV.

• When was TV invented? Who invented it?
• What was the first TV station in the UK and what was the first programmes they ever broadcast?
• When was ITV created and what was the first programme they Broadcasted?
• When was Channel 4 created? What was the first ever programme Channel 4 ever broadcast?
• What was the first advert ever to be broadcast in UK TV networks?
• When and what was the first UK Police drama TV programme ever created and what channel was it broadcasted on?
• What are the 5 most popular Police Drama TV programmes in the UK? When were they broadcasted?
• What is the digital switchover and hen did it happen in the UK?

Recommended software:

Timetoast.

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Task 2 - What influences TV programmes?

Questions to be answered with regards to what shapes TV content.

Look at these clips below:

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How are men and women represented in these clips?

How are cultures represented in these clips?

What do you think helps shape representations in TV programmes?

Lesson 8 - Media Regulation

Learning Objectives:

K: The concept of regulation.
U: Why media needs to be regulated.
BAT: Apply regulation to a set of media products explaining your decisions.
CO: Use media terminology throughout the lesson.


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Do Now:

CREATE A NEW BLOG POST AND TITLE IT: MEDIA REGULATION

Copy and paste the Learning Objectives onto your new blog.

Copy the following questions below and answer them individually.

• WHAT DO WE MEAN BY REGULATION? 
• WHY DO WE NEED TO REGULATE THE MEDIA?
• WHAT TYPES OF MEDIA DO YOU THINK NEEDS REGULATION THE MOST? WHY?

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READ AND WRITE YOUR INTERPRETATION OF THE INFORMATION BELOW:

Media Regulation

Media producers are always looking for ways to grab our attention and even try to influence how we live our lives.

This makes the media a powerful force in the modern world.

Therefore, regulation is essential to ensure that the media operates within clear guidelines and its ability to change the way we perceive the world, is kept in check.

An organisation can regulate itself internally (the magazine and newspaper industries do this), or an external agency can independently regulate it (the British Board of Film Classification regulates the film industry).

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TASK 1 A - MEDIA REGULATORS (a research task).

Research and answer the following questions about media regulation:

Name the institution that regulates (and find their logos) - you can use padlet or quizlet for this.

• The video gaming industry.
• TV and Radio.
• Film and DVDs.
• Advertisements.
• Newspapers and magazines.

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TASK 1 - Part B.

Look at the following media texts and answer the following questions:

• What do you think the original intentions of each of these texts are?
• What are the hidden 'underlying' messages in these texts?
• Why would audiences have an issue with these texts? What is it about them that may cause concern? In other words, what reasons would audiences have to complain about them?

You may create a padlet for this.

   


      


 


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SHOULD THESE ADVERTS HAVE BEEN BANNED?





WHY WOULD PEOPLE COMPLAIN ABOUT THIS ADVERT?

 



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PLENARY


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Lesson 7 - Media Institutions

Learning Objectives:

K: The kind of media industries that exist.
U: They type of media these industries produce and how they are promoted and regulated.
BAT: Produce relevant work that evidences your understanding of media industries.
CO: Use media terminology correctly and effectively throughout lesson.
Learning Principle: 5 - Wider Reading, 4 - apply knowledge to unfamiliar scenarios.

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KEY INFO (READ, UNDERSTAND, copy and paste this on A NEW BLOG POST).

WHAT IS THE MEDIA INDUSTRY?

Learning Principle 5:
Click on this link to learn about the 30 most successful media companies in the world 2017.  How many of these do you know?

The media industry can be defined as a varied collection of organisations that share the production, publication and distribution of media texts/products. Examples of media organisations include:

• BBC
• Disney
• News Corp
• Nintendo
• Marvel
• The Guardian

Media texts can be used to inform, entertain, or promote ideas or products.

Audiences can consume media texts in many different formats (types: Video, audio and interactive) on a range of platforms (TV, Radio, Cinema, the internet).

‘Traditional media’ or ‘old media’ are the names given to the industries that existed before the internet, like radio, print and television.

There are also emerging formats and platforms for media texts that have developed since the rise of the internet. They are called ‘new media’ and include:

• Websites
• Blogs
• Vlogs
• Online games
• Podcasts
• Apps

New media is on-demand content accessed via the internet through digital devices, such as personal computers and smartphones.

New media texts can involve interactive elements such as audience engagement and feedback.

Technological advancement has allowed previously separate media industries to develop media convergence.

Media convergence lets audiences use one platform to consume various types of media texts.

For example, on a smartphone, tablet, or laptop you can listen to the radio or download music, surf the internet, watch videos, read newspapers and magazines, and participate in social media.

Popular social media sites like Twitter and Facebook are drivers of media convergence as they allow audiences to post links to a variety of media texts that they want to share.

DO THE QUIZ BELOW... THIS WOULD EVIDENCE THAT YOU HAVE READ AND ASSIMILATED THE INFORMATION ABOVE ABOUT MEDIA INSTITUTIONS.

WHAT QUESTION(S) DID YOU FIND CHALLENGING?
WHAT QUESTIONS(S) DID YOU FIND EASY?
WRITE YOUR FINAL SCORE IN YOUR BLOG

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TASK 1:

Using Padlet, create a new canvas that evidences you understand the types of media industries that exist.  Your padlet could look like this:

Answer these questions after you've embedded your padlet to your blog post.

• What is the difference between Old Media and New Media?
• What is your understanding of media convergence?
• Why do you think there are so many types of media industries?
• What's the benefit of having so many types of media products available to audiences?
• What do you think are potential issues with having so many types of media products available to audiences?

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KEY INFO 2 (READ, UNDERSTAND, copy and paste this on the same blog post).



TYPES OF MEDIA COMPANIES

• COMMERCIAL INSTITUTIONS: 

They make money from advertising - most media companies or "selling" their products to audiences.

• PUBLIC SERVICES: 

They get their money from the TV Licence - The BBC.

The media industry means business

Organisations within the media industries produce content with the aim of making money from our consumption. Exceptions to this would be public service broadcasters (PSB) like the BBC.

  
TV LICENCE SPLIT - PER YEAR PER HOME IN THE UK - HOW MANY HOMES DO YOU THINK THERE ARE IN THE UK?


Learning Principle 5 - Wider reading: 

click on this link to learn about the prices of advertising in the Sun Newspaper

click on this link to learn about the prices of advertising in fashion magazines.

Click on this link to learn about the prices of advertising in TV in the UK.

Click on this link to learn about the prices of advertising on the X Factor.

HOW MUCH?????

Do the quiz below... Can you guess how much these media products cost to make?

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TASK 2 - VISIT THE WEBSITE "WWW.IMDB.COM" AND ANSWER THE FOLLOWING QUESTIONS:

1. What is the purpose of this website?
2. What is the most expensive movie this year so far? (highest budget)
3. What is the most successful movie this year so far? (Box Office)
4. What do you think makes a movie successful?
5. Why do you think movies cost so much to make?

LP4: Apply knowledge to unfamiliar scenarios.
Click on this link to have a little game of "recognising the corporal logo".  By playing this you will be able to see the power logos / branding have on audiences. 

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TASK 3:

Using another form of technology (app), produce evidence that you have understood the fact that media industries make money.  You could use another padlet.  Look at the example below to give you an idea of how to set this out and the type of information you need to include.



After you have created and embedded your padlet to your blog post, please answer the following questions:

• Why is it important for companies to have recognisable logos?
• Why do you think some companies provide their services to audiences for free - youtube, spotify?

Please write the definitions of: 

1. Cross-media company
2. Public Service Broadcaster
3. Brand Identity
4. Commercial media company

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PLENARY

Look, copy and paste the Popplet below onto your own blog post and write your own interpretation of it.

Lesson 6 - Media theories V Representation

Learning Objectives:

K: The Media theories that can be applied to representations in the media.
U: How these media theories help shape our understandings and perceptions of representations in the media.
BAT: Identify and link media theories to media products.
CO: use media terminology throughout verbal and written communication.

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CREATE A NEW BLOG POST AND TITLE IT: Media Theories Vs Representation

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COPY AND PASTE THE LEARNING OBJECTIVES ON THE NEW BLOG POST.

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USE THE QUIZLET BELOW TO LEARN ABOUT RELEVANT MEDIA THEORIES.




There are 10 Media theories in this QUIZLET... the idea is that you play a few 'revision games' to get familiar with them... this is a great revision tool (and fun too!)




TASK: CHOOSE FOUR (4) MEDIA THEORIES AND WRITE YOUR OWN INTERPRETATION OF THEM IN YOUR BLOG... CHOOSE FOUR OF THE ONES YOU THINK YOU ARE ABLE TO REMEMBER EASILY.

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TASK

WATCH THIS DIET COKE ADVERT

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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COPY AND PASTE THE MOVIE POSTER FOR TOMB RAIDER IN YOUR BLOG:

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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COPY AND PASTE THE NEWSPAPER FRONT COVER  IN YOUR BLOG POST AND ANSWER THE QUESTIONS BELOW:

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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COPY AND PASTE THE SCREEN SHOT FROM TRANSFORMERS ONTO YOUR BLOG AND ANSWER THE FOLLOWING QUESTIONS:

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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COPY AND PASTE THE POSTER FOR RUSH HOUR 2 ONTO YOUR BLOG AND ANSWER THE FOLLOWING QUESTIONS:

• What stereotypes are they using in this advert? Do you think they are positive or negative representations?

• What media theories can you apply to this advert?

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TASK - FIND YOUR OWN EXAMPLES OF THE CHOSEN 4 MEDIA THEORIES AND CREATE A PRESENTATION DEMONSTRATING YOUR KNOWLEDGE OF THEM.

Lesson 5 - Audiences V Uses and Gratification theory

Lesson Objectives:

K: Why do audiences consume media?
U: How the Uses and Gratification theory links to audiences' needs and wants.
BAT: Write your own interpretation of the uses and gratifications theory linking it to a range of media products.
CO: Use media terminology in your written analysis and interpretations.

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Create a new post in your blog and title it:  Media Theory - Uses and Gratification - Blumler and Katz

KEY INFO 1 - READ, COPY and PASTE this information below in your new blog post.

The Uses and Gratification model is a theory that states that audiences consume media products because they have to satisfy needs:

Goals of Media
Audiences listen/watch/read/use media because they want/need...

• To be informed or educated.
• To be entertained.
• To develop social interaction with others (interact with other fans).
• To feel connected with the situations and characters emotionally.
• To escape from real life situations.

EXAMPLES OF USES AND GRATIFICATION THEORY

In situations like watching movies and listening to the music of your own choice, this theory is applicable. People choose from their own choices and moods. The needs of the particular person are met through the media used.

Some people might watch news for information, some for entertainment, and some for self-reassurance. Some watch according to their moods. There are various needs which gets fulfilled by the media.

Similarly, internet and mobile phones have become a source of media that tries to fulfil not only the mass communication needs, but also interpersonal needs like interaction and emotional involvement. People can use internet, text, call, talk with photos or with videos. It is portable and accessible. It has come to be useful for many and serve many purposes.

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TASK 1 - WHY DO YOU WATCH/READ/LISTEN/USE MEDIA PRODUCTS?

This theory also states that audiences consume media products that are connected to their identity... even states that audiences consume media because they aspire to be someone else!

Which social media apps do you use? Why?

Are you 'the same person' in all of your social media?

Are you 'the same person' in social media that you are in real life?

Write your own definition of the Uses and Gratification theory in your blog post.  You may use the internet to find out what each of the uses and gratifications mean.

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TASK 2 - LINK THE USES AND GRATIFICATIONS THEORY TO A RANGE OF MEDIA PRODUCTS.

Look at the following logos of media products and link the uses and gratifications to them... explain your choices and decisions.

      

   

   

       

     

   

CREATE A PRESENTATION IN WHICH YOU LINK USES AND GRATIFICATIONS TO ALL OF THESE... EXPLAIN WHY YOU'VE LINKED YOUR CHOSEN U&G TO EACH PRODUCT.

YOU NEED TO BE ABLE TO LINK AT LEAST 2 USES AND GRATIFICATIONS TO EACH PRODUCT.

NOTE: If you're not familiar with these texts/media products then you will need to research them so you could undertake the task successfully.

I MADE THE EXAMPLE BELOW USING POPPLET, BUT YOU CAN USE PADLET OR ANOTHER PRESENTATION SOFTWARE... OR YOU COULD SIMPLY WRITE IT IN YOUR BLOG.

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AT THE END OF THE LESSON:

- Why do you think it's important for media producers to study the Uses and Gratification's Theory?

Lesson 4 - Audience

 Audiences

Learning Objectives:

• K: The importance of segmenting audiences.
• U: Why media companies need to categorise audiences to ensure success for their products.
• BAT: Evidence your knowledge of audiences via a practical activity.
• CO: Use media language effectively throughout the lesson - verbally and written.

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KEY INFO 1: COPY AND PASTE IN YOUR BLOG POST

Studying and cataloging audiences is one of the most important aspects of media production and media studies. 

Every media product is targeted at specific audiences... however there are media products that are aimed at a MASS AUDIENCES - can you think of any products that have mass audience appeal?

Media products that have a much narrower audience appeal are said to have a NICHE audience. Amongst some of these products are HOBBIE magazines,  even certain kinds of films and TV programmes.

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TASK 1 - MASS OR NICHE AUDIENCE.

Copy these logos onto your blog post and identify whether they are made for mass or niche audiences... Explain your reasons.

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TASK 2 - WATCH AND LEARN...!

Watch this video.

INDIVIDUALLY

Answer these questions in your blog post.

• Why do you think it's important for media industries to study audiences?
• What does the term 'Demographics' mean in terms of studying media?

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TASK 3 - UNDERSTANDING SEGMENTATION OF AUDIENCES

Segmentation: Breaking into pieces/categories - Demographics.

Look at the popplet below:

Let's make links between these popplets.

In your blog post, copy and paste this Popplet and write your own understanding of it.

You can use these sentence starters to help you write your understanding of the graph above:

"This 'popplet' about audience shows that audiences need to be segmented (or put into categories) because......"

"This popplet shows that it is important for the media industry to put audiences into categories because............"

"This popplet also shows that audiences can be segmented into several categories, such as, mass and niche, gender, age, etc... It is important to segment audiences because......".

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TASK 4 - In order to analyse audiences effectively we need to use stereotypes, do you know what stereotype means?

In your blog post, can you:

• Write your own definition of the word stereotype.
• Give 3 examples of media products you think young people aged between 15 and 18 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
• Give 3 examples of media products you think people aged between 30 and 40 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
• Give 3 examples of media products you think people aged between 50 and above stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.

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KEY INFO 2: COPY AND PAST IN YOUR BLOG POST

Below is a table that describes ONE way of how audiences are fragmented in the media industry:

TASK - WHAT KIND OF MEDIA PRODUCTS WOULD THESE PEOPLE CONSUME?

USE THE INTERNET TO FIND 3 EXAMPLES OF MEDIA PRODUCTS (NEWSPAPERS, TV PROGRAMMES, MAGAZINES, FILMS, RADIO PROGRAMMES) THAT PEOPLE IN EACH OF THE CATEGORIES ABOVE WILL CONSUME... YOU WILL NEED TO BE VERY STEREOTYPICAL!

• WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "A" CATEGORY CONSUME?
• WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "B" CATEGORY CONSUME?
• WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "C1" CATEGORY CONSUME?
• WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "C2" CATEGORY CONSUME?
• WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "D" CATEGORY CONSUME?
• WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "E" CATEGORY CONSUME?

HERE'S AN EXAMPLE I MADE EARLIER:

Made using Popplet.

ANOTHER EXAMPLE: 

Made using GoConqr

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AT THE END OF THE LESSON:

- Why do you think it's important to study audiences?

- Why is it important to categorise audiences in the media?