Audiences
Learning Objectives:
- K: The importance of segmenting audiences.
- U: Why media companies need to categorise audiences to ensure success for their products.
- BAT: Evidence your knowledge of audiences via a practical activity.
- CO: Use media language effectively throughout the lesson - verbally and written.
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KEY INFO 1: COPY AND PASTE IN YOUR BLOG POST
Studying and cataloging audiences is one of the most important aspects of media production and media studies.
Every media product is targeted at specific audiences... however there are media products that are aimed at a MASS AUDIENCES - can you think of any products that have mass audience appeal?
Media products that have a much narrower audience appeal are said to have a NICHE audience. Amongst some of these products are HOBBIE magazines, even certain kinds of films and TV programmes.
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Copy these logos onto your blog post and identify whether they are made for mass or niche audiences... Explain your reasons.
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Watch this video.
INDIVIDUALLY
Answer these questions in your blog post.
- Why do you think it's important for media industries to study audiences?
- What does the term 'Demographics' mean in terms of studying media?
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TASK 3 - UNDERSTANDING SEGMENTATION OF AUDIENCES
Segmentation: Breaking into pieces/categories - Demographics.
Look at the popplet below:
Let's make links between these popplets.
In your blog post, copy and paste this Popplet and write your own understanding of it.
You can use these sentence starters to help you write your understanding of the graph above:
"This 'popplet' about audience shows that audiences need to be segmented (or put into categories) because......"
"This popplet shows that it is important for the media industry to put audiences into categories because............"
"This popplet also shows that audiences can be segmented into several categories, such as, mass and niche, gender, age, etc... It is important to segment audiences because......".
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TASK 4 - In order to analyse audiences effectively we need to use stereotypes, do you know what stereotype means?
In your blog post, can you:
- Write your own definition of the word stereotype.
- Give 3 examples of media products you think young people aged between 15 and 18 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
- Give 3 examples of media products you think people aged between 30 and 40 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
- Give 3 examples of media products you think people aged between 50 and above stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
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KEY INFO 2: COPY AND PAST IN YOUR BLOG POST
Below is a table that describes ONE way of how audiences are fragmented in the media industry:
TASK - WHAT KIND OF MEDIA PRODUCTS WOULD THESE PEOPLE CONSUME?
USE THE INTERNET TO FIND 3 EXAMPLES OF MEDIA PRODUCTS (NEWSPAPERS, TV PROGRAMMES, MAGAZINES, FILMS, RADIO PROGRAMMES) THAT PEOPLE IN EACH OF THE CATEGORIES ABOVE WILL CONSUME... YOU WILL NEED TO BE VERY STEREOTYPICAL!
- WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "A" CATEGORY CONSUME?
- WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "B" CATEGORY CONSUME?
- WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "C1" CATEGORY CONSUME?
- WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "C2" CATEGORY CONSUME?
- WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "D" CATEGORY CONSUME?
- WHAT 3 MEDIA PRODUCTS WOULD AUDIENCES IN THE "E" CATEGORY CONSUME?
HERE'S AN EXAMPLE I MADE EARLIER:
Made using Popplet.
ANOTHER EXAMPLE:
Made using GoConqr
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AT THE END OF THE LESSON:
- Why do you think it's important to study audiences?
- Why is it important to categorise audiences in the media?
