Tuesday, 2 October 2018

Lesson 3 - Media Language V Genre

Learning Objectives:

Know: the areas of study referring to media language and genre as directed by the OCR spec.
Understand: how media language affects genre.
Be Able To: demonstrate your understanding of how these areas are applied via a practical activity.
Communication Objective: Use media terminology (both old and new) in your verbal and written communication).


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Part 1

 Create a new post in your blogger and title it: Media Language V Genre.

 Copy and Paste the learning Objectives from above into your own blog post.

 Copy and paste the questions below:
  • Why do you think it's important for the media industry to follow typical conventions of any given genre?

  • Why do you think some media products challenge genre conventions?
  • Why do you think media producers use intertextuality in their media texts?

You will be answering these later on in the lesson.
Part 2

 Go online and search for "nearpod.com".

 Input the class code the teacher gives you




After going through this lesson, please go back to the questions you pasted at the start of the lesson and answer them...

  • Why do you think it's important for the media industry to follow typical conventions of any given genre?
  • Why do you think some media products challenge genre conventions?
  • Why do you think media producers use intertextuality in their media texts?



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Part 3- Visual dictionary.

For this visual dictionary you need to evidence that you understand genre as a concept and the importance of following conventions... 

Find examples (images) of 4 different media texts that belong to 4 different types of genres (chosen by you).  For example:

4 examples of texts that belong to the Horror genre.
4 examples of texts that belong to the Sci-Fi genre.
4 examples of texts that belong to the Action genre.
4 examples of texts that belong to the Romantic genre.
4 examples of texts that belong to the Period Drama genre.

MAKE SURE YOU DON'T JUST USE MOVIES... YOU CAN ALSO USE MUSIC VIDEOS, TV PROGRAMMES AND MAGAZINES.

Examples of music videos:

Examples of TV series:
Dr Who - Sci-Fi.
Downton Abbey - Period Drama.



What technology will you use to make this? A sway? Prezi? A padlet?

The following information must be included in the visual dictionary:
What is genre?
What do we mean by "codes and conventions"?
In your opinion, why does the media follow conventions?
Why would a media product challenge conventions? Can you think of an example?
What do we mean when a media product is of a Hybrid Genre?
What do we mean by intertextuality?


THEN... with each of your examples you must answer the following questions:
  • Name of text
  • What genre is this text?
  • What codes and conventions can you identify in your text? - These need to be linked to media language in terms of camera shots, mise-en-scene (performance, lighting, props, settings, costume, hair and make up), sound and editing.
  • Is it a hybrid genre? If so, what other?



Here's an example we made earlier:



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Success Criteria:

  • You need to make sure you use full sentences in your explanations... not just one-two word answers.
  • You need to make sure you use media language throughout.





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